The following is the Privacy Policy Guide released with WordPress 4.9.6 Privacy and Maintenance Release.

We have provided additional information that pertains to your Site hosted on OPTe.NETWORK, which includes adding OPTe as a third party provider to your privacy policy. Also we have included cookie notice examples, and plugin information pertaining to collection of personal data.

Introduction

Hello,
This text template will help you to create your web site’s privacy policy.

We have suggested the sections you will need. Under each section heading you will find a short summary of what information you should provide, which will help you to get started. Some sections include suggested policy content, others will have to be completed with information from your theme and plugins.

Please edit your privacy policy content, making sure to delete the summaries, and adding any information from your theme and plugins. Once you publish your policy page, remember to add it to your navigation menu.

It is your responsibility to write a comprehensive privacy policy, to make sure it reflects all national and international legal requirements on privacy, and to keep your policy current and accurate.


Source: WordPress

Who we are

In this section you should note your site URL, as well as the name of the company, organization, or individual behind it, and some accurate contact information.

The amount of information you may be required to show will vary depending on your local or national business regulations. You may, for example, be required to display a physical address, a registered address, or your company registration number.

Suggested text: Our website address is:

What personal data we collect and why we collect it

In this section you should note what personal data you collect from users and site visitors. This may include personal data, such as name, email address, personal account preferences; transactional data, such as purchase information; and technical data, such as information about cookies.

You should also note any collection and retention of sensitive personal data, such as data concerning health.

In addition to listing what personal data you collect, you need to note why you collect it. These explanations must note either the legal basis for your data collection and retention or the active consent the user has given.

Personal data is not just created by a user’s interactions with your site. Personal data is also generated from technical processes such as contact forms, comments, cookies, analytics, and third party embeds.

By default WordPress does not collect any personal data about visitors, and only collects the data shown on the User Profile screen from registered users. However some of your plugins may collect personal data. You should add the relevant information below.

Comments

In this subsection you should note what information is captured through comments. We have noted the data which WordPress collects by default.

Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

In this subsection you should note what information may be disclosed by users who can upload media files. All uploaded files are usually publicly accessible.

Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

By default, WordPress does not include a contact form. If you use a contact form plugin, use this subsection to note what personal data is captured when someone submits a contact form, and how long you keep it. For example, you may note that you keep contact form submissions for a certain period for customer service purposes, but you do not use the information submitted through them for marketing purposes.

Gravity Forms: If you leave us a comment on our website contact form, we collect the data submitted such as your name, email address, and phone number. We also collect your IP address automatically.

We keep this information for customer service purposes, and delete it after 30 days. We do not use the information for marketing purposes.

Cookies

In this subsection you should list the cookies your web site uses, including those set by your plugins, social media, and analytics. We have provided the cookies which WordPress installs by default.

Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Types of Cookies

The table below explains the types of cookies we use on our websites, and why we use them.

Examples

Learn how to see what cookies are added to your site. There are two scenarios to consider, logged-in (registered users) and logged out (visitors). The best way to check is to clear the cookies to your website, visit the site, and then check the cookies which were added.

Use this Cookie Checker website to see what cookies are added to your site vistors.

INCLUDE IF YOUR SITE IS HOSTED ON OPTE

Cookie Purpose
wfwaf-authcookie-(hash) This cookie is used by the Wordfence firewall to perform a capability check of the current user before WordPress has been loaded. This is only set for users that are able to log into WordPress.

EXAMPLES OF COOKIES ADDED BY PLUGINS AND THEMES

Jetpack is activated by default for all OPTe sites.  Your cookies will vary based on the features enabled.  See Complete List

Cookie Purpose
tk_ai Stores a randomly-generated anonymous ID. This is only used within the admin area and is used for general analytics tracking.

Google Analytics

Cookie Purpose
utma / utmb / utmc / utmt / utmz / ga / gat / gid Gathers information that helps us understand how visitors interact with our websites, which allow use to create a better experience for our visitors. Our users may also implement Google Analytics cs on their own websites. (Google Analytics)
et_pb_ab Used for ‘AB testing’ of content. (Elegant Themes Divi)

Elegant Themes – Divi

Cookie Purpose
et_pb_ab Used for ‘AB testing’ of content.

Embedded content from other websites

Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

In this subsection you should note what analytics package you use, how users can opt out of analytics tracking, and a link to your analytics provider’s privacy policy, if any.

By default WordPress does not collect any analytics data. However, many web hosting accounts collect some anonymous analytics data. You may also have installed a WordPress plugin that provides analytics services. In that case, add information from that plugin here.

Analytics Plugins in OPTe's Library

Jetpack by Automattic – Requires a WordPress.com account and enabling “Stats” is optional. Privacy Policy

Google Analytics for WordPress by MonsterInsights – Pro version with MonsterInsights’ EU Compliance Addon

+Google Analytics – Information for Visitors of Sites and Apps Using Google Analytics & Privacy Policy


Who we share your data with

In this section you should name and list all third party providers with whom you share site data, including partners, cloud-based services, payment processors, and third party service providers, and note what data you share with them and why. Link to their own privacy policies if possible.

By default WordPress does not share any personal data with anyone.

Partners:

Cloud-based services:
(If your site is connected to CloudFlare) We connect our website to CloudFlare and they collect information about visitors to our website in a few different ways, which typically includes items such as IP addresses, security fingerprints, DNS log data, and website performance data derived from browser activity.

See CloudFlare’s Privacy and Security Policy for more information.

Payment processors:

(Stripe Example) We use Stripe to process customer payments, and we share information that our customer provides such as name, billing address, shipping address, and email address in order to fulfill our customers order and receive electronic payment. Learn more about Stripe’s Privacy Policy.

Third party service providers:
(If your site is hosted by OPTe) We host our website on OPTe.NETWORK and they collect information about visitors to our website in a few different ways. They collect certain information that our visitors provide to our site, they collect some information automatically, and they collect any information that we provide to them about our visitors.

For example when a visitor leaves a comment on our Site, they collect that comment automatically, and other information that the visitor provides along with the comment, such as the visitor’s name and email address.

See OPTe’s Privacy Policy for more information.

How long we retain your data

In this section you should explain how long you retain personal data collected or processed by the web site. While it is your responsibility to come up with the schedule of how long you keep each dataset for and why you keep it, that information does need to be listed here. For example, you may want to say that you keep contact form entries for six months, analytics records for a year, and customer purchase records for ten years.

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

In this section you should explain what rights your users have over their data and how they can invoke those rights.

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

In this section you should list all transfers of your site data outside the European Union and describe the means by which that data is safeguarded to European data protection standards. This could include your web hosting, cloud storage, or other third party services.

European data protection law requires data about European residents which is transferred outside the European Union to be safeguarded to the same standards as if the data was in Europe. So in addition to listing where data goes, you should describe how you ensure that these standards are met either by yourself or by your third party providers, whether that is through an agreement such as Privacy Shield, model clauses in your contracts, or binding corporate rules.

Suggested text: Visitor comments may be checked through an automated spam detection service.

Examples

INCLUDE IF YOUR SITE IS HOSTED ON OPTE

Website Hosting: Our data is transferred across the world automatically by our data processor OPTe.NETWORK in order to host our website. Safe Guarded by OPTe

Content Delivery Network: Our data is transferred across the world automatically by our data processor CloudFlare in order to increase performance and security for our website. Safe Guarded by CloudFlare

EXAMPLES OF THIRD PARTY SERVICES YOU MIGHT BE USING ON OPTe

Akismet Commenter Information: We send information about visitors who comment on Sites to the Akismet anti-spam service. The information we collect typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address…oh, and the comment itself, of course).  Safe Guarded by Automattic


Your contact information

In this section you should provide a contact method for privacy-specific concerns. If you are required to have a Data Protection Officer, list their name and full contact details here as well.

Additional information

If you use your site for commercial purposes and you engage in more complex collection or processing of personal data, you should note the following information in your privacy policy in addition to the information we have already discussed.

How we protect your data

In this section you should explain what measures you have taken to protect your users’ data. This could include technical measures such as encryption; security measures such as two factor authentication; and measures such as staff training in data protection. If you have carried out a Privacy Impact Assessment, you can mention it here too.

EXAMPLE
Staff Training: We train our staff in the importance of data protection and provide actions steps to take in case of a data breach.

SITES HOSTED ON OPTe
Transmissions: We use Secure Socket Layer protocol (SSL) for data transmission provided by OPTe and CloudFlare.

2 FACTOR AUTHENTICATION VIA JETPACK (WordPress.com)
User Access: Our user accounts that have access to your data use 2 factor authentication in order to safeguard against unauthorized access to our website.

What data breach procedures we have in place

In this section you should explain what procedures you have in place to deal with data breaches, either potential or real, such as internal reporting systems, contact mechanisms, or bug bounties.

Suggested text: In the unlikely event that your personal data is breached by an unauthorized party, we will inform you with 48 hours of that breach and what information about you was exposed.

What third parties we receive data from

If your web site receives data about users from third parties, including advertisers, this information must be included within the section of your privacy policy dealing with third party data.

What automated decision making and/or profiling we do with user data

If your web site provides a service which includes automated decision making – for example, allowing customers to apply for credit, or aggregating their data into an advertising profile – you must note that this is taking place, and include information about how that information is used, what decisions are made with that aggregated data, and what rights users have over decisions made without human intervention.

Industry regulatory disclosure requirements

If you are a member of a regulated industry, or if you are subject to additional privacy laws, you may be required to disclose that information here.